Wednesday's voice took over Brazil's streets — Wandinha S02

MATTER’s role

MATTER's role: creative strategy, OOH activation, cultural stunts and AV production direction — contextualized OOH speaking in Wednesday's acidic voice at culturally loaded Brazilian locations, the Minhocão viaduct mural by artist Aline Bispo, and the Estação das Sombras activation.

Case study record — created 2026-08-24 from the project page's Case Study section (Google Doc ingested 2026-05-20). The full case exists as a VIDEO (Premiere_Wednesday_Case.rar in Drive); its narration has not been transcribed to text yet — transcribe and add below to complete the long form.

Case study source: Google Doc — ingested 2026-05-20.

Case Study Card

Project: Wandinha S02 — Launch Campaign
Client: Netflix Brasil
Role: Creative strategy, OOH activation, cultural stunts, AV production direction
Key activation: Contextualized OOH with acidic phrases in Wednesday's voice at culturally relevant Brazilian locations. Mural on Minhocão viaduct by artist Aline Bispo. Estação das Sombras activation.
Award potential: Strong — OOH, Outdoor, Cultural Relevance categories (Cannes Lions, El Ojo, Clube de Criação)
Date produced: 2026-05-20

Full Case Study

Full video case (MP4) available in project files. Text version to be transcribed and added here.

Wednesday's voice took over Brazil's streets — Wandinha S02

MATTER’s role

Case Study Card

Full Case Study

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