Before it is a conference, ICLR is a room. A room where the people building the next decade of machine learning gather, and where marketing, in its usual costume, is not welcome.
For Kunumi, Brazil’s pioneering AI company, we designed an out-of-home and event experience that speaks the room’s language: precise, restrained, confident. No slogans shouting over the science.
Open full image ↗The system extends Kunumi’s brand into the city and into the venue, a sequence of statements about intelligence, matter and meaning that reads like the beginning of a conversation rather than the end of a pitch.
ICLR 2026, OOH + Event Experience. Created by MATTER for Kunumi.